Concept 01
The Editorial Market
A bold, contemporary card-based layout on a deep green ground. Products are brought straight onto the homepage — with prices and add-to-cart on every card — so the page sells from the first screen.
Homepage · Concept review
Below are two design directions for the new oleivo.com homepage, both built around the same objective: putting sardines first and making it easier for visitors in the Netherlands to buy. All products, prices and photography are taken from the current store.
A bold, contemporary card-based layout on a deep green ground. Products are brought straight onto the homepage — with prices and add-to-cart on every card — so the page sells from the first screen.
The current Oleivo identity — cream, deep green, elegant serif — profoundly upgraded. New trust bar, customer reviews, food pairings and a stronger call to action, with sardines leading the story.